The Company

What started off, as a freelance bartending company in 1996, today is India’s leading Institute of Bar Operations & Management. A team of expert trainers with over 30 years of experience manages the bar school. IBOM also specializes in consulting- bars and restaurants- concept planning, making business plans, process making and implementation management, cost control processes, audits, working as an outsourced HR agency, training- staff & consumers, events- bartenders on hire for events, theme parties, pub promotions, launches – liquor / product / bar, celebrity bartenders, seminars, bar competitions and awards. We have a very strong beverage catering division that caters bar liquor, bar license, bar ingredients, glassware & equipment, and soft beverages.

We’ve been in Bartenders & Staff Training, Beverage Catering and Restaurant & Bar Consulting business for over 15 years and excel in deliverance because we are passionate about it and we work very hard to be great at it. We’ve worked with and at nightclubs, restaurants, pubs, weddings, social and corporate functions, five star hotels, farmhouses and exotic destination resorts. We have the experience and the success to give you a great experience and freedom from your worries.

We’ve been featured in TV interviews, Magazines & Newspapers, Nightclub & Bar Magazines and our team is “the world’s leading ambassadors in the art of bartending “.




IBOM is affiliated with, and its training programs are recognized by Bars & Bartenders Association of India (BBAI) and is an active member of Drink Aware India (DAI), which both are headed by Sandy Verma himself.

Sandy Verma, Founder and the certifying authority has done certified courses in wines from Wine & Spirit Education Trust (WSET), London, and extensively studied Wines from Bordeaux, France and Whiskology from visiting and attending various whisky appreciations in Scotland & Ireland.

IBOM operates three core divisions (Bar School, Beverage Catering, Restaurant & Consultancy) that all support one another harmoniously. We like to think of our business as a cocktail of services supporting the needs of the ever-evolving hospitality and events industry.

Mission Statements

Institute of Bar Operations & Management

“To offer world class practical and theoretical bar training and educational courses for the hospitality industry. Our mission is to evolve our courses constantly according to ever-changing demands of the industry and offer our expertise for the advancement of this craft while inspiring the bartenders of tomorrow.”

Bar Events

To provide our existing and future clients with complete event bar solutions that is unsurpassed in the hospitality industry.

Bar Consultancy

To provide our clients with an impeccable standard of service by delivering comprehensive bar training and consultancy within the specified time.



To forge a network of relationships with our prestigious clients, our support brands, vendors, suppliers and associations to offer our clients a solution for their business, recognizing that the strength of the company’s relationships with customers – both existing and potential – is key to a successful future.


To support and develop our employees to provide quality service our brand stands for, to invest in raising people standards and to achieve and exceed our income targets through exponential growth.

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