What We Do

IBOM Consultancy offers bar consultancy and training programs to businesses in the hospitality industry from independent stand-alone restaurants and bars to chains, hotels, liquor brands. IBOM Consultancy work ranges from one off bespoke bar training program to full turnkey hospitality consultancy and training programs for corporate and private clients around the world.

The team provides a complete solution in the bar industry. Our core competencies are:

Operational Design
Providing business plan to formulation of processes and systems
Beverage Design
Creating menu, Recipe Formulation & Cost strategising
Training & Process Implementation
Skills & Recipe Training, On the job training, Process Management, Performance Management and validation
Experiential Marketing
Concepts and events, Web Development and analytics, Social Media Optimisation<
On Going Support
Audit Systems, outsourced HR & Training Centre


Designing bars is one of the most creative aspects of the bar industry. Various opportunities for creativeness are unleashed to give the fashionable drinker nothing that is too over-the-top. Our customers are demanding and have choice!

IBOM is different from all other Consultants. We have an in-depth view and experience of the bar industry as IBOM are the pioneers.

You will experience IBOM way of dealing with our customers in a professional and yet personalized manner. When you hear us say that we listen to our clients, do feel free check our pulse and our palms, because it’s all but true: we actually mean it. We go that bit further. Listening properly means not imposing outcomes; we suggest options instead, and plenty of them. And a business will listen to options if they are considered a partner in a joint endeavor. That’s not a status you achieve if you only know design, you need to understand people, too.

So that’s what we do, and here’s where we are: We’ve grown from freelance bar designing to comprehensive design consultancy with good personnel on the payroll. We have a strong reputation locally, nationally and internationally. We work on diverse projects, from corporate, entertainment, to new brand developments for the food and bar industry

You need only look at IBOM’s extensive client list to understand the variety of industries turning to customised bar training and consultancy. From Brown Foreman to Beam Global, Six Senses, Yao Noi to Marlboro or Microsoft India, each one has harnessed the 20 years of experience IBOM brings to focus and deliver each individual concept.

Some of the other reasons to choose IBOM Consultancy

  • We are internationally recognised bar consultants and bartender training academy
  • World Class Bar Trainers in India, with a combined experience of over 30 years in the bar industry.
  • Official training providers for Bars & Bartenders Association of India
  • We have more than 40 consultancies under our belt.
  • Our BarSchool is the longest established and largest contemporary bar training company in India since 1996.
  • IBOM consultancy has inspired and educated thousands of hospitality professionals since 1996, some of which have won national and international bartender competitions and are now working in some of the best bars on this planet or successfully running their own businesses.
  • Our CEO Sandy Verma is an International celebrity Mixologist and has catered to more than 5000 events in the last 20 years. He is fondly known as “Big Daddy of Bartending” in India

Get a feel for some of our bar consultancy expertise & insight from our client case studies, see how our bar consultancy has benefited bars throughout the world.

Every customer that comes through your doors is crucial & you need them to return. It is of vital importance that your venue is ready for success from day one. This is why we focus on flawless preparation when we open new venues.


Bar Designing
Sheesha, Deep Palace, Lucknow
Staying Alive, Mega Mall, Gurgaon
Under Deck, Taj Banjara, Hyderabad
Rosso & Indian Spice, Vizag
Taj Exotica Resorts & Spa, Maldives
Taj Pamodzi, Lusaka, Zambia
Soma & Yantra, Tanglin Mall, Singapore
Five Senses, Yao Noi, Thailand
Brand Consultancy
Carlson Connect
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