Sandeep Verma (a.k.a. Sandy) visualized the concept of a professional bartending academy in 1994, when he recognized the ever-growing need for highly skilled bartenders in the hospitality industry. It took concrete shape by the formation of the “Institute of Bar Operations & Management” (IBOM) in 1996.
From modest beginnings as pioneers in professional bar training, IBOM is India’s premier bar institute offering a turnkey training solution for hospitality businesses and individuals all over India and abroad. It is at par with the leading bar schools all over the world. More than 10000 bartenders have passed out of IBOM till date and are enjoying their employment either in India or abroad. The students have found good job placements in the United States of Americas, United Kingdom, Europe, Middle East, Australia, Singapore, South Asia, India, varying as working in luxury cruise liners to heading bartending companies of their own.
Institute of Bar Operations & Management, (IBOM) is managed by a team of expert trainerswith over 30 year’s industry experience.
I.B.O.M. pioneered a new medium that integrates bartending, entertainment & showmanship and coined new dimensions for bartenders
The IBOM team has a combined experience of over 30 years, with some of the industries leading trainers; who have an in depth knowledge and hands on experience in tending the bar and handling large volumes of people across the bar counter! Meet the team…
IBOM has a dedicated team of trainers who are from the beverage industry and have an in depth knowledge and hands on experience in tending the bar and handling large volumes of people across the bar counter.
Alumni of IHM, Goa & Wine & Spirit Education Trust (WSET), London, UK, is the brainchild behind the organization. Sandy is personally involved at every level of the course, whether training or counseling every student.
His bartending exploits throughout India have provided him with over a decade of experience throughout the bar industry. Having tended bars for the rich and famous, Sandy has also appeared on TV and in national and trade press as an authority on drinks and bartending.
Before venturing out on his own, Sandy has professionally been associated in India with the wine cellars of La Rochelle, The Oberoi, New Delhi (1992), and the re-launch of Oasis, the premiere nightclub of Hyatt Regency, New Delhi (1993). The journey carried on to C.J.’s, the hi-tech discotheque at Le Meridien, New Delhi via Fireball, a theme nightclub at Gurgaon, Haryana. There onwards he took off to Dubai and was associated with Heritage International Hotel (1994), and handled their British pub called Broker’s Bar- a Stock Market Conceptual Bar. In 1995, he regulated the bar of Dubai’s most happening nightclub- Staying Alive at the same hotel.
After coming back from Dubai, Sandeep conceptualized and floated a bar company called “Shaken or Stirred” in 1996, and the rest is the history of bartending in India. His in-depth knowledge and expertise has taken him internationally soaking in the experience from places as far and wide as Maldives, Sri Lanka, Zambia, Dubai, Belgrade, Croatia, Monte Negro, Singapore, Thailand, Malaysia, France, Spain, Germany, United Kingdom, Ireland & Scotland. His travels and portfolio within India is par excellence and second to none.
The bartending industry is a place where fun and hard work go hand in hand. We at I.B.O.M. believe that the learning process is not complete till you have your part of fun during it; but again moderation is the key word.
We make sure we go through the course at the pace of the student no matter how long it takes and we move on to the next level only when a student is thorough with the previous levels.
We have an excellent job placement service whose only objective is to obtain a bartending job for you. After getting certified as a BarWizard, we line up all pass out candidates for interviews. Our graduates are always in demand because our experience, reputation and results set us apart from others. We urge you to visit our school first to see why our prestigious clientele chooses our students over others.
IBOM BarStaff.in is our job assistance platform, its free and exclusive to Barwizards and IBOM graduates that assist you to search for job opportunities within India and abroad.