How It Started

Sandeep Verma (a.k.a. Sandy) visualized the concept of a professional bartending academy in 1994, when he recognized the ever-growing need for highly skilled bartenders in the hospitality industry. It took concrete shape by the formation of the “Institute of Bar Operations & Management(IBOM) in 1996.

From modest beginnings as pioneers in professional bar training, IBOM is India’s premier bar institute offering a turnkey training solution for hospitality businesses and individuals all over India and abroad. It is at par with the leading bar schools all over the world. More than 10000 bartenders have passed out of IBOM till date and are enjoying their employment either in India or abroad. The students have found good job placements in the United States of Americas, United Kingdom, Europe, Middle East, Australia, Singapore, South Asia, India, varying as working in luxury cruise liners to heading bartending companies of their own.

Institute of Bar Operations & Management, (IBOM) is managed by a team of expert trainerswith over 30 year’s industry experience.

I.B.O.M. pioneered a new medium that integrates bartending, entertainment & showmanship and coined new dimensions for bartenders
“Show Tenders”

IBOM vision rests on 3 pillars


Creativity in concepts & constant innovation, which betrays a thirst for new ideas.


Professionalism in terms of human resources, commitments, workmanship and synergy with all the elements that go into the creation of WOW experience.


Quality of the highest level when it comes to mixology / presentation / consistency / uniforms / man power / products / business.
“Quality comes first. Sales, growth and earninngs will follow.” Sandy Verma

Why IT Started


  • The bartending industry has never shown better growth ever before and it is increasing day by day exponentially. The overwhelming influx of entrepreneurs opening up bars & pubs has provided the bartending industry a shot in the arm.
  • The Global connectivity and tourism has proven to be a shot in the arm forever changing international trends in mixology and flair. Only the best will survive and thrive to grow
  • A competitive market has motivated the desire to be noticed which has created high-spend areas in the event industry as well as the party circuit, thus creating another area where the demand for skilled bartenders is very high.
  • We provide the only tested, reliable & the best network of bartenders & bar trainers across the country and abroad.

Instructors & Facilities

Sandeep Verma (a.k.a. Sandy)

The IBOM team has a combined experience of over 30 years, with some of the industries leading trainers; who have an in depth knowledge and hands on experience in tending the bar and handling large volumes of people across the bar counter! Meet the team…

IBOM has a dedicated team of trainers who are from the beverage industry and have an in depth knowledge and hands on experience in tending the bar and handling large volumes of people across the bar counter.

Alumni of IHM, Goa & Wine & Spirit Education Trust (WSET), London, UK, is the brainchild behind the organization. Sandy is personally involved at every level of the course, whether training or counseling every student.

His bartending exploits throughout India have provided him with over a decade of experience throughout the bar industry. Having tended bars for the rich and famous, Sandy has also appeared on TV and in national and trade press as an authority on drinks and bartending.

Before venturing out on his own, Sandy has professionally been associated in India with the wine cellars of La Rochelle, The Oberoi, New Delhi (1992), and the re-launch of Oasis, the premiere nightclub of Hyatt Regency, New Delhi (1993). The journey carried on to C.J.’s, the hi-tech discotheque at Le Meridien, New Delhi via Fireball, a theme nightclub at Gurgaon, Haryana. There onwards he took off to Dubai and was associated with Heritage International Hotel (1994), and handled their British pub called Broker’s Bar- a Stock Market Conceptual Bar. In 1995, he regulated the bar of Dubai’s most happening nightclub- Staying Alive at the same hotel.

After coming back from Dubai, Sandeep conceptualized and floated a bar company called “Shaken or Stirred” in 1996, and the rest is the history of bartending in India. His in-depth knowledge and expertise has taken him internationally soaking in the experience from places as far and wide as Maldives, Sri Lanka, Zambia, Dubai, Belgrade, Croatia, Monte Negro, Singapore, Thailand, Malaysia, France, Spain, Germany, United Kingdom, Ireland & Scotland. His travels and portfolio within India is par excellence and second to none.

The Atmosphere, Equipment & Facilities

The bartending industry is a place where fun and hard work go hand in hand. We at I.B.O.M. believe that the learning process is not complete till you have your part of fun during it; but again moderation is the key word.

We make sure we go through the course at the pace of the student no matter how long it takes and we move on to the next level only when a student is thorough with the previous levels.

  • The fully equipped bar at the institute allows the students to get a hands on experience at working a bar. The bar is at par with any modern bar with speed rails, ice bank, chillers and blenders to allow the students to learn speed bartending techniques.
  • We emphasize on free pouring techniques with the aid of exato-pour to facilitate speed bartending techniques.
  • The separate flair training area is lined with rubber mats on the floor to allow students to practice flair unhindered and continuously.
  • The training room has a seating capacity of twenty people but we usually conduct our classes in batches of not more than ten students at a time, to allow each of them to get personalized attention from the faculty.
  • The library has books about each and every aspect of beverage knowledge, along with a vast collection of CD – ROMs authored by International Bar Trainers.
  • The institute also houses a locker room facility with bunker beds.
  • A database of thousands of bars and nightclubs all over the country. Lifetime Bartending Job Placement Service FREE to our bartending school graduates.


We have an excellent job placement service whose only objective is to obtain a bartending job for you. After getting certified as a BarWizard, we line up all pass out candidates for interviews. Our graduates are always in demand because our experience, reputation and results set us apart from others. We urge you to visit our school first to see why our prestigious clientele chooses our students over others.

IBOM is our job assistance platform, its free and exclusive to Barwizards and IBOM graduates that assist you to search for job opportunities within India and abroad.


  • How much do bartenders earn?
    Bartenders earn a salary and tips. The amounts of money bartenders earn depend on three things. Their customer service skills, the number of customers they serve, and if they like dealing with the public.
  • Do you use real liquor?
    Yes and we also use the highest quality of bar syrups, cordials & other ingredients for training.
  • What happens if I can’t make the hours of the class because of a scheduling conflict?
    Special schedules can be worked out for a group of minimum five students.
  • What happens if I can’t learn it all in 1 or 2 weeks?
    Don’t worry. You can avail extra classes at no additional charge. We want you to be totally confident in your bartending skills. Though if you miss classes twice, then we can appoint a mentor at a nominal cost.
  • How soon can I get a job after graduation?
    It depends on your motivation. Many students are out interviewing for jobs while attending class. Many students usually have jobs lined up before they finish the class.
  • Will the school help me find a job?
    We have an excellent job placement service whose only objective is to obtain a bartending job for you.
  • Will the school help me find more than one job?
    Yes, as a graduate member you can use the placement service whenever you need it. Our lifetime placement service is available FREE to all graduates who pass out from our school and who become our members.
  • What is the difference between your school and others?
    Our experience, reputation and results set us apart from others. We urge you to visit our school first to see why our prestigious clientele has chosen us. We also request you to try our Free Trial Class and then just to make sure, visit some other training academies and see what they have to offer you. Get the bigger picture to make sure you pick the best course and bar school for you!
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