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What started off, as a freelance bartending company in 1996, today is India’s leading Institute of Bar Operations & Management. A team of expert trainers with over 30 years of experience manages the bar school. IBOM also specializes in consulting- bars and restaurants- concept planning, making business plans, process making and implementation management, cost control processes, audits, working as an outsourced HR agency, training- staff & consumers, events- bartenders on hire for events, theme parties, pub promotions, launches – liquor / product / bar, celebrity bartenders, seminars, bar competitions and awards. We have a very strong beverage catering division that caters bar liquor, bar license, bar ingredients, glassware & equipment, and soft beverages.
We’ve been in Bartenders & Staff Training, Beverage Catering and Restaurant & Bar Consulting business for over 15 years and excel in deliverance because we are passionate about it and we work very hard to be great at it. We’ve worked with and at nightclubs, restaurants, pubs, weddings, social and corporate functions, five star hotels, farmhouses and exotic destination resorts. We have the experience and the success to give you a great experience and freedom from your worries.
We’ve been featured in TV interviews, Magazines & Newspapers, Nightclub & Bar Magazines and our team is “the world’s leading ambassadors in the art of bartending “.
IBOM is affiliated with, and its training programs are recognized by Bars & Bartenders Association of India (BBAI) and is an active member of Drink Aware India (DAI), which both are headed by Sandy Verma himself.
Sandy Verma, Founder and the certifying authority has done certified courses in wines from Wine & Spirit Education Trust (WSET), London, and extensively studied Wines from Bordeaux, France and Whiskology from visiting and attending various whisky appreciations in Scotland & Ireland.
IBOM operates three core divisions (Bar School, Beverage Catering, Restaurant & Consultancy) that all support one another harmoniously. We like to think of our business as a cocktail of services supporting the needs of the ever-evolving hospitality and events industry.
“To offer world class practical and theoretical bar training and educational courses for the hospitality industry. Our mission is to evolve our courses constantly according to ever-changing demands of the industry and offer our expertise for the advancement of this craft while inspiring the bartenders of tomorrow.”
To provide our existing and future clients with complete event bar solutions that is unsurpassed in the hospitality industry.
To provide our clients with an impeccable standard of service by delivering comprehensive bar training and consultancy within the specified time.
To forge a network of relationships with our prestigious clients, our support brands, vendors, suppliers and associations to offer our clients a solution for their business, recognizing that the strength of the company’s relationships with customers – both existing and potential – is key to a successful future.
To support and develop our employees to provide quality service our brand stands for, to invest in raising people standards and to achieve and exceed our income targets through exponential growth.
Our Vision is to engage, empower and enable each student to achieve excellence & meet the goals of his career through our innovative educational learning designs and Opportunity. IBOM in its pursuit of holistic education, envisages, inspiring and fostering a community of creative, progressive, life long learners to embrace and celebrate all nation.
To provide excellent experience & create WOW moments through creativity, professionalism, quality and ethical practices.
IBOM has a dedicated team of trainers who are from the beverage industry and have an in depth knowledge and hands on experience in tending the bar and handling large volumes of people across the bar counter.
Alumni of IHM, Goa & Wine & Spirit Education Trust (WSET), London, UK, is the brainchild behind the organization. Sandy is personally involved at every level of the course, whether training or counseling every student.
His bartending exploits throughout India have provided him with over a decade of experience throughout the bar industry. Having tended bars for the rich and famous, Sandy has also appeared on TV and in national and trade press as an authority on drinks and bartending.
Before venturing out on his own, Sandy has professionally been associated in India with the wine cellars of La Rochelle, The Oberoi, New Delhi (1992), and the re-launch of Oasis, the premiere nightclub of Hyatt Regency, New Delhi (1993). The journey carried on to C.J.’s, the hi-tech discotheque at Le Meridien, New Delhi via Fireball, a theme nightclub at Gurgaon, Haryana. There onwards he took off to Dubai and was associated with Heritage International Hotel (1994), and handled their British pub called Broker’s Bar- a Stock Market Conceptual Bar. In 1995, he regulated the bar of Dubai’s most happening nightclub- Staying Alive at the same hotel.
After coming back from Dubai, Sandeep conceptualized and floated a bar company called “Shaken or Stirred” in 1996, and the rest is the history of bartending in India. His in-depth knowledge and expertise has taken him internationally soaking in the experience from places as far and wide as Maldives, Sri Lanka, Zambia, Dubai, Belgrade, Croatia, Monte Negro, Singapore, Thailand, Malaysia, France, Spain, Germany, United Kingdom, Ireland & Scotland. His travels and portfolio within India is par excellence and second to none.
The bartending industry is a place where fun and hard work go hand in hand. We at I.B.O.M. believe that the learning process is not complete till you have your part of fun during it; but again moderation is the key word.
We make sure we go through the course at the pace of the student no matter how long it takes and we move on to the next level only when a student is thorough with the previous levels.
We have an excellent job placement service whose only objective is to obtain a bartending job for you. After getting certified as a BarWizard, we line up all pass out candidates for interviews. Our graduates are always in demand because our experience, reputation and results set us apart from others. We urge you to visit our school first to see why our prestigious clientele chooses our students over others.
BarStaff.in is our job assistance platform, its free and exclusive to Barwizards and IBOM graduates that assist you to search for job opportunities within India and abroad.